With the digital revolution reshaping every aspect of our lives, it’s high time small businesses harness the power of digital signage to enhance their visibility, customer engagement, and sales. As a New Zealand business, your company stands to gain significantly from this technology, especially with tools like Pomp, a SaaS platform offering a host of benefits.
What is Digital Signage?
Digital signage refers to the use of digital displays such as LCD, LED, and projection to present information, advertisements, and other messages. From retail stores to restaurants, corporate offices to educational institutions, digital signage is making its mark everywhere. With internet-enabled software, you can manage and update your digital displays remotely and quickly, tailoring your content to the needs of the moment.
Benefits of Digital Signage for Your Business
1. Boosting Brand Awareness and Visibility
Digital displays capture 400% more views than static displays. As a result, digital signage proves to be highly effective in increasing brand awareness with a 47.7% effectiveness rate. An astounding 80% of customers choose to enter stores after seeing digital signage, highlighting the impact of a dynamic digital presence on attracting potential customers.
2. Enhancing Customer Engagement and Satisfaction
Not only does digital signage draw customers in, but it also improves customer engagement. 64% of digital signage users cite increased customer engagement as the main benefit of digital signage. It allows businesses to communicate effectively with their customers, leading to a 46% increase in customer satisfaction.
3. Driving Sales and Repeat Business
The impact of digital signage extends beyond engagement to directly influencing sales. Digital signage creates a 31.8% upswing in overall sales volumes and triggers a 32.8% growth in repeat buyers. In fact, 71% of consumers feel that advertising on digital signage stands out more compared to online ads, making it an effective tool for promoting your products and services.
4. Inspiring Impulse Purchases
Digital signage plays a significant role in influencing buying decisions at the point of sale. With 60% of customers making buying decisions at the point of sale, having eye-catching digital signage can inspire impulse purchases. A surprising 19% of customers make impulse purchases after seeing digital ads.
5. Increasing Operational Efficiency
For restaurants and fast food chains, digital signage has proven to be a game-changer. An impressive 95% of restaurateurs agree that restaurant technology, like digital signage, improves their business efficiency. It allows for easy updating of menu items and prices, promoting special offers, and even entertaining customers as they wait for their order.
How to Leverage Digital Signage
To leverage the power of digital signage for your small business, you need a reliable and user-friendly digital signage software solution. This is where Pomp comes in. Pomp is a powerful digital signage software that allows you to manage and update your digital signage content from anywhere.
With Pomp, you can create time-scheduled campaigns, allowing your content and layouts to change automatically throughout the day, week, or year. This capability is especially useful for businesses running daily specials or limited-time offers. Pomp’s flexibility lets you adjust your digital signage to the evolving needs of your business and customers. You can highlight special offers during peak hours, showcase new products, or share important information instantly across your network.
Pomp’s simplicity, versatility, and affordability make it an excellent choice for businesses in New Zealand looking to take their digital signage to the next level. It’s time to embrace the future of advertising and communication. Go digital with Pomp, and watch your small business grow!
